EPB is launching a free service to assist prospects discover the TV channels and content material they need at the very best worth—whether or not that features EPB’s personal Fi TV or just streaming providers carried on EPB’s internet-only service.
The Chattanooga utility introduced Friday that it’s partnering with a web-based service, MyBundle.TV, and is making customer support representatives obtainable to assist customers decide the very best video plan for the channels they wish to watch.
EPB is also delaying its normal yearly improve in its video charges from November till subsequent March for its personal video service after revamping a few of its video choices earlier this yr and negotiating to carry down annual will increase from different suppliers.
“We all know many purchasers are dealing with further monetary hardships proper now,” EPB President Dave Wade stated. “We have been grateful that a number of nationwide content material suppliers have been extra affordable in negotiating new charges this yr. We additionally reduce some much less fashionable channels hoping that these components would enable us to delay a TV charge improve for one more yr. Sadly, a number of of the key networks are demanding an enormous improve beginning in January, and we could have no alternative however to go it alongside to TV subscribers.”
EPB has elevated its video charges every November since 2016 to cowl rising charges from cable content material suppliers like ESPN or broadcast stations just like the native TV community associates. Such will increase in video subscriptions and the rising recognition of streaming providers provided over the online as an alternative of cable connections have inspired a rising variety of tv viewers to chop the wire to their cable supplier and subscribe to streaming providers akin to Hulu, Amazon Prime or Disney Plus as an alternative.
Wade stated one of many largest shopper complaints EPB receives about its video providers is the lack of shoppers to pay for under the precise TV channels they wish to watch.
“This new service we’re introducing permits our prospects to inform us what channels they like and wish to watch and it goes by means of all of those streaming providers, in addition to EPB’s personal video choices, and tells you what are the very best choices primarily based upon what you wish to watch,” Wade advised EPB administrators Friday throughout their month-to-month board assembly. ” It solely exhibits EPB-FI if it’s the finest answer. In lots of instances, we discover that prospects can get extra of the content material they need whereas paying a lot much less with both a single streaming service or some mixture. I feel that’s distinctive to place one thing on the market that’s not supposed to promote our product.”
Wade stated there at the moment are greater than 600 million U.S. subscriptions to streaming providers, or practically two streaming providers for each particular person within the nation. Streaming providers outgrew cable TV revenues in 2018 and continues to develop as streaming video providers supply focused choices and various programming.
EPB, the city-owned electrical utility which entered the broadband market and commenced providing video providers a decade in the past, has grown its whole EPB fiber optic buyer base to over 115,000 prospects in its 600-square-mile service territory, together with 6,000 households with about 10,000 college students who’ve been signed up this yr for EPB web service by means of HCS EdConect.
However solely 47,300 of these prospects, or 41% of these getting their broadband service from EPB, additionally subscribe to one in every of EPB’s video providers.
Below the state legislation that allowed EPB to enter the telecommunications market, the municipal utility should not cross-subsidize its providers and it’s not allowed to promote its video providers under price.
Wade stated EPB additionally does not attempt to make any extra cash as a deliverer of video content material. Most of what EPB Fiber Optics generates in revenue comes from offering the essential web service, which many use to subscribe to a number of web-based streaming providers.
EPB spokesman J. Ed. Marston stated prospects are invited to name EPB or go to EPB.com/mybundle to obtain personalised suggestions to assist them take management of their TV content material. After answering a couple of simple questions, prospects are capable of comparability store EPB Fi TV and a variety of streaming providers to establish their finest match for TV at the very best value.
Contact Dave Flessner at [email protected] or at 423-757-6340.